From Technical Drawings to a Living Brand – A 360° Creative Process by Aabrang Agency
VELAR
When Velar came to Abrang, there was no brand identity, no logo, no visuals just technical product drawings and a vision to build a manufacturing company from scratch. That was the starting point.
We took full creative responsibility and began by crafting the brand from the ground up: naming the brand, designing the logo, establishing a distinct color palette, and building a complete, professional visual identity system.
The main challenge:
There were no real products or images available for use in marketing materials or design assets.
Our solution:
We created highly detailed and realistic 3D models of the products based solely on technical drawings. These visuals replaced traditional photography and provided maximum flexibility usable across websites, printed catalogs, packaging, and digital media without size or angle limitations.
Additional services:
Abrang also designed and produced a wide range of multilingual catalogs (in 4 languages) and promotional brochures, all aligned with a precise and design-driven brand strategy.
Today, Velar stands as a unified and powerful brand strategically built and visually brought to life by Abrang’s creative and executional expertise.